Fiskars
Well-defined value propositions based on end
user insight are a key to a successful product
launch or market entry, and they greatly
influence the cost of the new product
development. Despite its importance, most
companies spend far too little time and effort
on this important phase of a launch or market
entry. The forthcoming Skills seminar gives you
an opportunity to work ‘hands on’ with the
challenges of creating an end user driven value
proposition.
Fiskars is a leading consumer goods company
with globally recognized brands. In this Skills
seminar you will learn to know the company,
their approach to product launch and get a
chance to work with a real life case with
authentic data.
authentic data prior to the seminar. Students'
pre-assignment is to familiarize themselves
with all given data.
Registration to cems@aalto.fi by April 8th
2016.
